National Nutrition Campaign 2023
Prime Minister Modi through his radio address Mann Ki Baat launched a campaign as the fifth Rashtriya Poshan Maah for a period of one month from September 1 to September 30, 2023, which was earlier known as the National Nutrition Mission . POSHAN Abhiyaan is a multi-ministerial convergence mission aimed at ensuring the achievement of malnutrition free India.
Objective of National Nutrition Campaign
Rashtriya Poshan Abhiyan aims to comprehensively tackle malnutrition through a life-cycle approach, which is the cornerstone of Mission Poshan 2.0. The focus of Poshan Maah 2023 is to create mass awareness about important human life stages including pregnancy, infancy, childhood and adolescence. The festival aims to promote nutritional understanding across India through a theme centered on "Suposhit Bharat, Saakshar Bharat, Sashakt Bharat" (Nutrition-rich India, Educated India, Empowered India).
Features of National Nutrition Campaign: -
- The month-long program will see focused efforts across the country to increase nutrition awareness at the grassroots level through campaigns focusing on the key themes of exclusive breastfeeding and complementary feeding.
- Under this campaign, special attention will be given to the nutrition of children and adolescents below 6 years of age.
- Activities such as Swasth Bal Praveeti (Healthy Child Competition) aim to create a sense of healthy competition for nutrition and overall well-being.
- Other initiatives include Poshan Bhi Padhai Bhi (Nutrition as well as Education), Mission Life (Lifestyle for Environment), tribal-centred nutrition sensitization, and addressing anemia through testing, treatment, interactions.
- Additionally, the mass movement under Poshan Maah will serve as an extended platform for united celebration under the 'Meri Mati Mera Desh' movement.
- Outreach programs, identification campaigns, camps and home visits will be organized at village, block and district levels involving different sections of the community to spread awareness about holistic nutrition.
- Encouraging nutritional behavior at both individual and community levels is an important component in realizing the goals of the campaign.
- This objective is being taken forward through Mission Saksham Anganwadis and Poshan 2.0.
- Along with this, rain water conservation for women will be signed by professional professors of the state.